Increased coverage of products in major news outlets (including the Washington Post, New York Times, and PBS NewsHour) by creating and executing content and promotion strategies

Increased performance of top-performing content during the first week of release from 5,000 to 250,000 pageviews by creating and executing headline, SEO, content, and promotion strategies

Increased media hits by 250% year-over-year by collaborating with researchers to create strategic content on topics related to the news and organization priorities

Standardized discussions of race, gender, sexuality, and disability equity across products by supporting the creation of equity guidelines and updating the organizational style guide

Improved consistency, quality, and SEO of products by developing release processes and writing guidelines

Led the compilation and analysis of the yearly content audit to help the team develop and execute digital, social, and traditional media goals for the upcoming year

Managed two staff members (Media Relations Manager and Communications Assistant)

Sold 1,700 units of product through organic engagement on Twitter, Tumblr, Instagram, and Reddit, grossing roughly $80,000 and netting $35,000

Led management, design, social media promotion, and sales of a 74-page book featuring 16 original recipes

Recruited and managed 11 contributors to ensure adherence to timelines, style guides, and quality guidelines

Led the creation of a 120-page publication from conception to promotion to delivery

Sold 224 units to roughly 200 purchasers through organic engagement with fans on Twitter, Tumblr, Reddit, and Facebook

Created and executed timelines, tone guidelines, and visual style guide across 36 collaborators

Branded and marketed product on social media and Big Cartel through the creation of logos, gifs, graphics, memes, and videos

Developed, designed, and coded custom WordPress theme for product website

Created and executed an op-ed strategy to establish organization executives as leading voices on women’s rights, resulting in placement of 6 op-eds in major media outlets

Developed, drafted, and released a cross-departmental style guide to ensure consistent messaging and brand identities across external and internal communications

Development and oversaw regular updates of an organizational talking points database

Served as on-the-record spokesperson and first point of contact for press inquiries

Hired, trained, and managed 2 department interns

Created and implemented a press strategy and social media toolkit to promote the Women’s Economic Agenda, resulting in major media coverage, a nationally trending hashtag, and an event on Capitol Hill

Elevated 3 organizational hashtags to national trending status by developing, distributing, and executing social media campaigns in collaboration with external stakeholders

Oversaw the creation and distribution of the weekly Economic Snapshot, a flagship piece of content that regularly drove national news and organically reached up to 120,000 Facebook users at a time

Improved the readability and accessibility of online reports by recommending and implementing key design changes in collaboration with internal team members

Developed, designed, and delivered a brand book to establish consistent appearance of graphics and other marketing materials

Created and executed a public health campaign on social media and via press conference in collaboration with external and internal stakeholders